Iniciative #5 – Digital Journey for SMEs

Rationale

A recent study revealed that only 54% of Portuguese SMEs with 10 to 249 employees have achieved a basic level of digital intensity.

This statistic emphasises the pressing need to support the modernisation of SMEs, enabling them to meet the demands of the digital economy and enhance their competitiveness and innovation capacity.

By 2030, the objective is for at least 90% of SMEs to possess, at a minimum, a basic level of digital intensity.

Details

This initiative addresses four critical challenges that limit the modernisation potential of these companies:

• Raising Awareness: SMEs must be educated on the benefits of digitalisation and the opportunities provided by this transformation. Investing in awareness and training initiatives targeted at businesses and business associations is essential. These initiatives should emphasise the positive impact that digital tools can have on the growth and competitiveness of SMEs.
• Digital Maturity Assessment: Conducting a precise diagnosis of the transformation needs of SMEs. By recognising the diversity of digital maturity levels among SMEs, it is important to provide customised support that aligns with each company's unique transformation stage and objectives.
• Clear Pathways for Digital Transformation: The initiative will provide tailored practical guidance, including support for adopting digital technologies and tools, assisting SMEs in structuring and executing their transition.
• Strengthening Digital Skills: It is critical for the workforce and leaders of SMEs to be equipped with knowledge of new digital trends and to enhance their management skills in the digital context, in order to maximize the benefits of digital transition.